• 18Nov

    Understand Content-driven Business

    0 Comments

    What is content? The following is the answer given by website owners 10 years ago, “Content combined with external links is at the heart of marketing”. If we follow this pivotal concept, SEO’s results would be maximized and the content we are referring to includes websites’ content, which mostly consists of words and texts.    

    Read More
  • 17Nov

    Mobile Marketing Announces the Era of Mobile Site

    0 Comments

    Following the advent of mobile sites, traditional enterprises,  which recently became aware of the importance of Internet traffic, have spot new opportunities. This article is released to give some insights on the benefits mobile sites bring us.    

    Read More
  • 16Nov

    Social Media Is Transforming Festival Retail

    0 Comments

    In the retail market, the evolution of social platforms is closely related to mobile phone trends and E-business. Data from Custora shows mobile traffic of E-business websites reached 37%, with an increase of 3% over the past 4 years.    

    Read More
  • 15Nov

    Content Marketing: How to Tell an Unforgettable Story

    0 Comments

    A master said: the essence of content marketing is to create bluffer. The content you generate, no matter whether it’s high quality or not, should be transmitted and shared by all means. When someone finishes reading your story and with skepticism shows no interest to take a second look at it, do you feel frustrated?    

    Read More
  • 29Oct

    Tips About Tencent Social Ad

    0 Comments

    On October 23, 2015, Tencent「Internet+Marketing」forum was held in Chongqing, with attendees from Tencent senior management, including Tang Daosheng(EVP), Lin Jinghua(Vice President), Luo Zheng( Ad GM). The forum focused on the discussion about digital marketing trends, pain points as well as solutions. The general agreement converged on the fact that social ad will lead trends in digital marketing in the coming years.    

    Tags:
    Read More
  • 27Oct

    How Can We Succeed in Marketing Without Sufficient Funds and Resources

    0 Comments

    Nowadays, the costs of a marketing strategy do not necessarily guarantee its successful outcome. Therefore, economic investments on a determined campaign do not promise an effective boost in sales or customers’ satisfaction. Branding through enormous capital resources is no longer a transmission strategy that fits the current Internet era, neither can its practical results be tested.    

    Tags: Marketing
    Read More
  • 26Oct

    Tencent Social Ad Announces New Trends in Ads’ Production

    0 Comments

    Tencent Global Partners has always enjoyed a strong reputation as been one of the leading agencies in digital marketing; its last announcement did nothing but confirm such statement.  3 DMP functions will be added to Tencent Social Ad, so as not only to enhance the efficiency of marketing but also to make the company one to look up to in the coming years.    

    Tags: Tencent ad
    Read More
  • 25Oct

    What Other Platforms Can Marketers Rely on if WeChat Loses Its Dominance?

    0 Comments

    Given the fact that WeChat’s PV is gradually declining, concerns rise regarding people’s willingness to rely on this platform as the only main source of information. As a consequence, experts do not exclude the possibility that WeChat may, in fact, disappear from the public eyes. If this would happen, it comes naturally to question ourselves on the social alternatives marketers could use in order to promote their brands.    

    Read More
  • 22Oct

    How to Position Community E-commerce

    0 Comments

    Before starting our analysis, we should remind ourselves that Community E-Commerce does not represent a new operating mode. On the contrary, it embodies an extension programme, which combines the features of traditional e-commerce and mobile commerce. It is a representation of community economy, marking the rise of a new commercial ideology.    

    Tags: E-commerce
    Read More
  • 20Oct

    Analysis of New Media Behaviors by the Old

    0 Comments

    A survey indicates that senior citizens in China have a strong preference for the use of new media. Statistics collected from Jinan and Jinhua in 2005, showed that 70 out of 121of elderly people, who had no previous knowledge of basic computer skills, would like to learn about surfing the net, constituting the 78% of the interviewed.      

    Tags: New Media
    Read More
Pages