2017 CHINA MEDIA OVERVIEW – PRINT MEDIA
English
According to statistics, from 2011 to 2016, with the increasing penetration of digital media, the reading rate of Chinese newspapers continued to decline, falling to 39.7% in 2016, and the overall reading rate of periodicals also decreased.
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Trends and Status of Print Media in Recent Years
0 CommentsAlthough the readership and ad spending in print media have dropped, print media will continue to play a key role in the marketing strategy.
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