Target Market: Overseas Market

Purpose: Image Branding + Destination Marketing

Brief: Based on the insight of overseas visitors’ demand on the travel-related content as well as their internet using habits, the structure and content pillar of the new website were well planned and designed. The brand new official website of Nanjing Tourism was built by comprehensively applying the state-of –art technical means of keywords analysis, SEO, big data, intelligent recommendation, 3rd-party statistic and analysis platform etc. By deploying open graph and Twitter card, the website allows users to share the content of any page by just one click. In addition, the website has integrated the advanced functions of intelligent recommendation based on tourism big data and the Smart Trips plug-in, of which Beyond Summits has its own intellectual property.