How to Make Viral Marketing
In October, 2013, an 667-word article named “Is There Any Excessive Profits Enterprises” written by Xuan Chen received 1.1 million PVs and 30 thousand collections. The article is quite simply divided into three parts. The first is choosing career from the view of marketing. The other two are finance and business.
In theory, the viral marketing costs nothing. The essence of viral marketing is the strategy and the essence of strategy is the high input-output ratio.
We call this process of thinking viral marketing. We can make viral marketing in WeChat if get more than two thousand reading quantity.
How to turn common content into vial copy. There are viral forces.
Lust, feelings and emotion are the most important motivations. How to judge the content whether is viral or not. One of the measurable indexes is the viral coefficient. One people in one hundred forwards your micro blog will add one index. The most significant thing you need to do is raise the index.
You will be kicked out if you know nothing about the virus.
Firstly, the world is crushed into fragments. People’s time is split into many parts. They play their cell phone at underground, breakfast, lunch time even before sleeping. Secondly, the board is obscure. One person does different things at the same time. Thirdly, consumers take the initiative not the enterprises any more.
Any industry is media, and every product is advertisement.
First thing you need do is attracting users’ attention. There will be no commercial opportunities if you cannot grab any focus. Different modes of operation lead to different results of fates. Viral marketing is based on the trend of social development including the profound thinking of strategies and the change of marketing technologies.
How to modify the traditional products.
The package is not the most important part. The trend of internet is the order first and then the personalized design. The feature of internet is simple and fast. Be an integrator and do want to you want to,
Everyone can be a virus. Marketers cannot solve the problems about 4P products at home (product, price, place, promotion). What we can do now is drilling your team and devoting your effort to internet. You do not know which event can be used as great marketing. But you need to do every day. The article only costs half an hour and the suitable released time makes it a great success. Your effort will finally pay you back.
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