• 28Jan

    How would you start marketing in 2016? (1)

    In 2015, technology remains the leading role shaping the world. However, some marketers feel confused about the current marketing environment. What did marketers gain after 2015 and where should they go in 2016?

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  • 26Jan

    What will happen on Big Data Marketing in 2016?

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    Two big events happened on Big Data Marketing in late 2015. Tencent set up cooperation on Big Data with Dentsu Aegis Network and Group M respectively; the cooperation between top media platforms and two major media agencies, as a big step forward, breaks up the relatively isolated state of Big Data industry.

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  • 19Jan

    5 Internet Marketing Mistakes That 90 Percent of Marketers Make

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    New to online marketing? Don't make these mistakes. A lot of marketers are consistently making some serious mistakes. These mistakes cost money, traffic opportunity, and growth. Unfortunately, marketers make these mistakes because they fail to truly understand how to leverage their skills and improve their approach. If you're like most marketers, you've committed one or more of these mistakes. Let's identify them and find out how to fix them.

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  • 18Jan

    The Old Way of Communication is out of Date

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    Subversion and reconstruction, integration and innovation, characterize the internet world and also the ever-changing era. In light of this, brand communication must strongly adapt itself to the internet rules. By doing so, it can survive and develop under the new reality and new pattern.

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  • 08Oct

    What “Travel Plus Internet” Will Bring to People?

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    Recently, the national government has been actively fostering the development and implementation of “travel plus internet”. Amongst others, people are interested to understand what will this new online travel device bring to our life? Will the mobile internet develop quickly? Will smart tourism become a new trend? I will, therefore, attempt an answer to the above questions.    

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  • 15Sep

    Forms and Features of Multimedia Advertising in Internet Marketing

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    For business organizations, there is no doubt that Internet Marketing means more than a promotional channel, it is a shortcut towards successful branding and profitable operation. Therefore, for the purpose of entering the market in a steady and solid manner, a good understanding of forms and features of multimedia advertising is definitely a must for the marketers, so as to facilitate them to approach the target audience efficiently.    

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  • 13Sep

    Which Direction Shall Marketers Target at for Enhancing Mobile and Internet Advertising?

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    Mobile advertisement is no longer something new, but the trend of this field in the coming years is still there to be explored and discovered. On the basis of the current situation about mobile advertising industry, four directions in regard to the potential promotional platforms are highlighted with detailed analysis by the author, in an effort to direct the marketers to be an insightful decision-maker.    

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  • 09Sep

    Four Laws Help You Take a Mass of Users and Traffic from WeChat

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    Why some Apps tipped the social internet directly after entering the markets? What is the red dividend will provide from social internet? And how do we take a mass of traffic and users away from WeChat? There are four laws to answer these questions in a new book called Social Dividend2.0: Tipping immediately.  

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  • 27Aug

    PR Director of JD.com : How to Overturn E-marketing

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    E-marketing is embracing a new era. Under this new background, we can’t stay in the front if we still follow the traditional marketing way, let alone hit the users. How should we deal with it? I think there are seven key words are extremely pivotal.  

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  • 20Aug

    How to Make Viral Marketing

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    You do not know which event can be used as great marketing. But you need to do every day. The article only costs half an hour and the suitable released time makes it a great success. Your effort will finally pay you back.

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