Review the Social Marketing

Social marketing aims to conduct marketing campaigns to make profits through our familiar SNS like WeChat and Weibo. But we should start from the socialization to review the social marketing you recognize. 

Socialization is a progress where individuals turn into social people. With the change of social development, socialization changes too.

Social marketing should include traditional marketing and social marketing. About social marketing, the majority think it conducts campaigns through social media or social network to attract customers’ attention.

But it is quite narrow. Firstly, offline marketing may be more important than online marketing. Secondly, social media and network cannot displace the status of social marketing because of the impact of traditional media. The last but not the least, traditional media is ignored. Actually the influence is still quite tremendous.

Based on the above, traditional marketing is a part of social marketing. Formerly, marketers repeated marketing activities with simple, rough and single ways. They do not care costumers’ feelings but social media solve this question. On the contrary, social media releases users’ needs and marketers can adjust their strategies resort to big data tools, so technologies play a significant role in the social marketing.
So far, traditional marketing still exists in the social marketing, but the social media is so prevalent that most people ignore that.

Social media provides users with the power of equal dialogue and choosing. Users can learn more about the brand and at the same time, the brand can deliver the information which matches with the value and content of the brand. All the brands want to attract costumers’ attention, so what they should really do is renewing the culture value. They should ponder over every promotion whether can influence and change costumers’ personality or not.

In a word, a brand wants to be the best. What they need to do is propelling the socialization and taking on the responsibilities. Integrity and reality are required to change costumers’ situation but not confused by some conceptions of marketing, such as big date marketing, conception marketing and so on.

Above all, I review the social marketing based on my acknowledgement, thinking and understanding. I always consider that no matter which era we stay in, if the brand can bring positive effects to its customers. I am sure the brand will advance with the dynamic socialization and never be obsoleted.