QQ Public Platform Will Change Your China Marketing Strategy

It is said that QQ, the dominating instant message application in China, is going to release its own public account platform. Since almost everyone in China has a QQ account, people believe there will be a huge opportunity coming with the QQ public account platform. However, another instant communication application, WeChat has taken a large market share with its public account platform. WeChat is often used in formal and business occasion, while QQ is used in a casual and entertaining way. Here we would like to introduce the marketing strategies on QQ public platform.

1. QQ users profile
During these past years, WeChat had become the largest online business info source. People are paying less attention to QQ. While the background of QQ users has changed. They are most post-90s, younger than ever. As high as 44.36% QQ users are post-95. As the core users, their preference and needs may determine the content of the platform.

2. Connect with your other account
It's important to connect with your we-media accounts or existing accounts on other platform. For common users, the development tendency of QQ platform might be not clear yet, but for experienced marketers, it's kind of foreseeable. Many famous accounts and we-media have been registering QQ public platform, moving from Weibo and WeChat to QQ platform.

3. Know more about QQ product matrix
QQ is a product line that has long history. It provides numerous products and services, like QQ news, QQ space, Blogs, Interest, company QQ and etc. QQ product matrix covers almost all aspects of life services. A public platform toward these services is a valuable opportunity and a powerful marketing tool to promote your brand and product.

4. It is not WeChat!
It would not be a surprise if QQ public account platform looks similar to WeChat's. However, it does not mean we can simply copy our account from another platform. These two platforms have different user profiles. The core users of QQ are young people. They have weak power of consumption, but strong potential. They also have more time to spend on entertainment and stronger willing to try new stuff.

5. Quality control and evaluation standard
According to the info source, the critical data of QQ public platform will be published, that means the evaluation of account operation will be transparent. It will be difficult to exaggerate the effects, but convenient to assess the marketing result precisely. There will be eventually new standard to value an marketing account or event.

A couple of year ago, when the WeChat public account platform went online, it took away the attention and glory for WeChat from QQ. Now, QQ is ready to strike back, are you ready?