Yunnan, a Colorful Slice of China

BSL Successfully Aided Yunnan to Make Its U.S. Debut

With the aid of Beyond Summits Ltd, ASTA’s exclusive representative in China, Yunnan Tourism Promotion was concluded successfully in the U.S.

From May 7^th to May 11^th, 2017, to promote and market Yunnan tourism in the U.S., BSL has made remarkable contributions in the coordination between Yunnan Provincial Tourism Development Commission and American Society of Travel Agents (ASTA).

First Stop of the Promotion in Houston

The first stop of the promotion was in Houston, the biggest city in Texas, where a high-level delegation of officials from Yunnan Provincial Tourism Development Commission attended Southwest ASTA 2017 Tradeshow held by ASTA on May 8^th to promote Yunnan tourism to the American market. Up to over 100 American travel agents attended the event. Yunnan, as the only invited Asian destination to the 4-hour tradeshow, set up a booth to promote the Yunnan tourism products and delivered an 8-minute presentation to introduce the diverse tourism resources of Yunnan to the guests present. The climax came when 2 lucky attendees won the biggest prizes of the day - Yunnan tour packages in the prize-winning quiz session.

High-level Symposium between Yunnan and ASTA

With the coordination of Beyond Summits, on May 10^th the Yunnan delegation had a symposium in ASTA Head Office in Washington During the symposium, the two sides had in-depth communication about tourism cooperation and tourism promotion and signed a Memorandum of Cooperation, which marked a brand new stage of the cooperation between the two sides.

ASTA – Ideal Global Travel Networks for Destination Branding

ASTA - one of the world’s largest and most influential travel trade associations - has brought Yunnan the unique opportunity to have in-depth and face–to-face communication with many oversea travel agents and obtain first-hand information about the US market. It has inspired worldwide destination marketers that ASTA, with its powerful online and offline travel networks, could maximize the promotional effects of a destination by providing its members with the best possible travel marketing resources. Beyond Summits, as ASTA’s exclusive representative in China, is more than happy to help China’s tourism destinations and tourism enterprises to cross the boundaries and expand their international markets.