8 Most Effective Way Accepted on Social Marketing

1. Storytelling Marketing

Storytelling marketing is the best content marketing method, as it can easily spread in the market. Everyone loves listening to a story and a good story can be remembered by heart. A product with a touching story can be successful in the market.

NewBalance introducing Li Zongsheng’s story, which is a typical example of it.

One touching story Increases the style of a brand.

2. Potential Borrowing Marketing

There’s no doubt that potential borrowing marketing is the best way of selling in the market. People who love social media must be quite accustomed to see a lot of event marketing cases.

Two key points of event marketing:

One is speed, because the heat of the market will disappear quickly.

The other one is being smart, integrate your message with the event.

Just like “Alitrip” led a brand fever in 2014.

3. Cause Marketing

The influence of cause marketing is well known; one popular example is the Ice Bucket Challenge.

Charity – as the most popular content in the market, affects every person who loves life. When charity is expressed in a creative way through social media, it will be transformed quickly.

4. Emotion Marketing

The core of social marketing is to make transformation personalized and to keep in touch with customers based on “emotion”, “behaviour” and “cognition”, which is also the core of emotion marketing.

For emotion marketing, many people will think about Lao Luo and his Smartisan. He has always taken public empathy for granted because he always boasts himself with a so called “unique feeling”. So that’s the reason why Smartisan gained so much popularity and reputation in such a short period.

5. Spoof Marketing

In the age of Internet, the eye-catching factor becomes an economy and entertainment is transformed into production.

People are very interested in the stories of successful entrepreneurs who built their way up from poor backgrounds.

Now, this kind of entertainment fills our life everywhere and it can be easily reached within hands. That is “spoof”. However, in the area of marketing, they make “spoof wisdom” a new marketing way.

Of course, “spoof” doesn’t mean you can do everything you as you like. It’s also a marketing wisdom. It can measure an enterprise’s mind. Creativity is the most important aspect of spoof marketing.  

There’s a function on Netease News, which can make you hit the headlines. It is just like a real website, netizens really fall in love with that function.

6. “Acting Cute” Marketing

There’s a saying in the nowadays market: The powerful gain the least; the weak live in an ease and comfort environment; people who can act cute gain the most.

To some degrees, this indicates the power of acting cute. It’s not only a populist way to communicate, but also an interaction between brands and customers.

There are too many ways to act cute, some are using kids’ tenderness or animals’ one or some of us just have “cute genes” in their body.

The poster below should give you an idea, because it’s a typical case of acting cute marketing.

7. Buzzmarketing

The public may be already very familiar with the case of Buzzmarketing. . Most of the cases come from Weibo, such as, #the mascot of Spring Festival Gala in the year of monkey#.

Buzzmarketing has its natural advantages, as a hot topic on the Internet, it could lead a transformation effect in a rapid way.

8. Event Marketing

What is event marketing? Some people may got confused between event marketing and potential borrowing marketing. In fact, they are different.

Potential borrowing marketing is taking advantage of certain events; it doesn’t represent the event itself, but it is linked to it and it borrows some of its elements to continuously remarket them.

However, event marketing creates the event first and could be the event itself to generate the promotional marketing.