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Five Truths and Misconceptions about Social Media in China
0 CommentsIf you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels.
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Mistakes You Must Avoid When Marketing Through Social Media in China
0 CommentsA fatal mistake easily made by marketers is 80% propagation and 20% planning. It does not mean the allocation of time, but the level of paying attention to. So far, more time is spent on creativity, but planning is still need to be focused on.
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The Opening of the China Mobile Community Summit Symbolizes the Ecological Strategy Established by Tencent
0 CommentsThe Opening of the China Mobile Community Summit on 6th August Symbolizes the Ecological Strategy Established by Tencent. Then how marketers do marketing with the coming of QQ public account? Please follow us.
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What Marketers Know Now That They Wish They Knew Then
0 CommentsJen Gray, vice president of marketing and creative services, HelloWorld, told CMO.com:Always surround yourself with good people–don't compromise on this. Your co-workers and being a part of an organization with integrity is as important as the work itself.
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4 Tips for Entering Brand New Markets
0 CommentsChoosing which markets to expand into, and when to do so, is a crucial decision for startups. Done right, new market expansion can expose new revenue streams, catalyze user acquisition and drive a startup forward towards profitability. Done wrong, startups can end up sinking huge amounts of human and financial capital into dead-end initiatives that have the potential of leading directly to business failure.
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How Does Fans Economy Change Products?
0 CommentsMany people such as superstars, personages and political figures have a lot of loyalty fans. Now the author prefers to take communities and fans as a social capital produced by internet, which includes brand values but has more value than brand itself, and, obviously, it will change the cost structure of products.
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Visa published Chinese cross-border consumption index annual report (2015)
0 CommentsRecently, the Economic Information Daily of Xinhua news agency (Xinhua EID) and Visa company jointly issued the "Chinese cross-border consumption index annual report (2015)" (hereinafter referred to as the "report").
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Six Iwom Promotion Platforms in China
0 CommentsIt is widely known that that there are many ways of Iwom in China, so here, I will tell you the most helpful and popular six platforms for your reference.
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Chinese Mobile Users Entertainment Behavior Report in 2014
0 CommentsMobile marketing in China, this report will tell you Chinese mobile netizens' performance in moblie entertainment in 2014.
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Alipay VS WeChat-How Does Alipay Overturn the World Through Scenario-based Payment
0 CommentsIn the middle of this week, the latest update of Alipay shocked everyone in China mobile payment community. In this update, Alipay released two critical function modules, merchants and social. People believe that it has combined all three keys of mobile Internet: social, payment and O2O.
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