-
How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (1)
0 CommentsEven though Procter & Gamble (P&G) cut $700 million off its budget, it still remains the largest advertiser in the world, spending$8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were simultaneously weakened, how could P&G spend money to find their new young consumers?
Tags: Advertising Digital MarketingRead More
-
浅谈如何打造个性化营销
0 Comments本文以全球进入互联网时代为背景,围绕个性化营销,从两个方面探讨了如何实现这一营销策略,首先是建立有针对性的受众群体,其次是要充分利用通过各种渠道获得的数据进行归类与分析,从而打造高效的、定制化的营销内容。
Tags:Read More