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2017 CHINA MARKET OVERVIEW – LUXURY
In 2016, China’s luxury goods consumption fell to the lowest since 2009, which was mainly due to the slowdown in China’s economy. By 2025, it is expected that Chinese consumers will contribute 44% of global luxury market value, which is equivalent to the total sales volume of the US, UK, France, Italy and Japan in 2016.
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2017 CHINA MARKET OVERVIEW – THE RICH
Although China’s economy growth has slowed down over the past year, the number of high-net-worth people in China continued to grow at a double-digit rate, reaching 1.34 million by 2016, an increase of 10.7% over the previous year.
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2017 CHINA MARKET OVERVIEW – CROSS-BORDER BUSINESS
In 2016, China's foreign trade import and export volume both declined. Nevertheless, China's export growth rate is still better than that of the world's major economies and emerging market countries.
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2017 CHINA MARKET OVERVIEW – IMMIGRATION & OVERSEAS STUDY
The destination preferred by China's high-net-worth immigrants is the United States. For Chinese high-net-worth individuals, the main reason for immigration is education quality and environmental pollution. Over the past decade, the number of people studying abroad in China has quadrupled and the scale of people studying abroad has grown.
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2017 CHINA MARKET OVERVIEW – ECONOMY
Economically, although China has become the world's second-largest economy, its GDP growth rate further declined in 2016, and the overall economic situation in China will not be optimistic.
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2017 CHINA MARKET OVERVIEW – CITY
Considering population mobility and general birth rate, the number of cities with a population of over 1 million have kept increasing.
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U.S. Outbound Tourism Market Research:
Despite the negative factors mentioned above, U.S. outbound tourism remained a sustained growth, with the number of U.S. outbound tourists reaching 72.56 million from Jan. – Nov. 2016, up by 8% from the same period last year.
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Introduction of Marketing Strategies in China
The China market is improving rapidly, and hence you need to continually develop your China marketing strategies based on China's media landscape, basic marketing rules, and popular marketing tools.
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2016 China Overview – Radio
In 2015, the number of China radio audience decreased and was diversified in terms of different regions. However, China in-vehicle radio market had been improving continuously. Cars were the only radio-listening places that had seen an increase in the radio market scale in 2015.
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2016 China Market Overview – OOH
In recent years, OOH has grown rapidly in China. It has become the third largest advertising media after TV and Internet in China. In the past, major types of OOH ads included road sign and spray painting post. However, OOH ads have evolved into more types today, such as electronic screen and digital sign.
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China Marketing Agency
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China All-media Marketing
Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.
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CROSS-BORDER MARKETING & GLOBAL MARKETING
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China Marketing Consultant
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