3 Tips to Help You Do Marketing with VR

Several innovative brands have realized that VR (Virtual Reality) is a very powerful marketing tool and managed to find the secrets about an effective VR experience, creating campaigns that engage and delight customers while increasing sales. When a new marketing technology gains traction, in order to create a factor that leaves a lasting impression, brands have seized the opportunity to capture a new kind of moment with customers, and establish themselves as leaders in their industries. VR marketing is positioned at a vital transition point: the beginning of a growth cycle. According to Webpage FX, an estimated 30% of B2C companies on Forbes 2000 would use VR marketing in 2017.

Marketers will be able to resolve a lot of problems that have bothered them for a long time with the help of VR technology. Users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message. No traditional media can compete with VR in terms of generating strong emotions in its users, which are linked to real behavior change. Moreover, VR experience has a longer trace in the audience’s memory because our brains are built to remember events linked to locations. VR also can have more favorable media exposure for drawing more media and public interests.

Below are some principles you have to follow in VR marketing：

1. VR as a platform, not an idea

Technology should not be the starting point for creative ideas, meaning any campaign should start with a good brand story. What really matters is the emotion you are trying to create and a clear sense that you want to deliver to the target audience, which may affect their thought, feelings or actions after their experience. VR needs an authentic role in telling the story, and you must treat the technology as a platform, not an idea.

2. Tickle the senses

Voices and sounds can swirl around users, emerge above, below and from over the shoulder to create a deep and rich 360-degree environment. To make users truly immersive in the virtual world, all human senses need to be fully utilized. Therefore, sound and touch can be powerful elements in VR storytelling.

3. Integrate with your campaign

To avoid VR becoming a flash-in-the-pan gimmick, brands need to work out how to integrate VR elements with the wider strategy of your campaign, so that users won’t treat VR as a standalone, one-off experience. You should decide how it fits with everything else you’re doing for your brand. If you can’t come up with a good solution to package your brand with VR, then it probably isn’t the right approach in this instance.