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What Should All Media Marketer Do in Current China Media Landscape?
0 CommentsChina media landscape is rich and massive. This article introduces some information on what all media marketer should know or do in China media market to cater current Chinese audience.
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Trend of HTML5
0 CommentsIt’s no doubt that HTML5 has been a hot topic in the front-end web development field for few years now and it has completely changed the way developers design web applications. From desktop browser to mobile APP, a new kind of language and new standards are strongly influencing various operating platforms.
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How Mizone Delivered a Remarkable Marketing Result during the Spring Festival Travel Peak
0 CommentsHow time flies! The first month of the lunar year has soon elapsed. Spring Festival marketing is also coming to an end. During the Spring Festival period, all brands have struggled to gain more social presence in the marketplace, yet it’s hard to get the attention in such a complex market. However, among various marketing cases during the festival season, a dark horse came out – Mizone!
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Qunar’s Internal and External Problems due to the Joint Sanction of Airlines
0 CommentsSince October last year, news of Qunar.com, except for CEO Zhuang Chenchao’s personnel change, has barely been exposed in the public eyes after the combination of Qunar.com and Ctrip. At the beginning of this year, Qunar.com was in a dilemma, facing a difficult situation arising from problems of internal organizations and external partners. 8 airline companies were rejecting to continue cooperating with Qunar; meanwhile, CEO Zhuang Chenchao, CFO Zhao Jinlu, COO Peng Xiaomei and other senior executives submitted their resignation simultaneously; share price saw a slump of 17% and market value was shrinking.
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Unveil the Truth of Crossover Marketing Led by Taxi-hailing Apps, like DiDi (1)
0 CommentsSummary: Nowadays, product is channel; product is marketing. Some taxi-hailing apps like DiDi, they are trying to obtain more market shares, not only linking itself to WeChat moment and WeChat Red Packet, but also develop more “secrets” behind it.
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Respiratory Rule for Content 1.0 Ver Telling you How to Do a Successful Social Ad (2)
0 CommentsIn the past, business owners usually had to pay ads according to the broadcasting time and the ad size; therefore, the creative space was quite limited and the ad was all about the product itself except for the interesting introduction. We can say that most of the creative ideas were inspired by real life, which can barely meet the ad demand.
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Respiratory Rule for Content 1.0 Ver Telling you How to Do a Successful Social Ad (1)
0 CommentsIn the past, business owners usually had to pay ads according to the broadcasting time and the ad size; therefore, the creative space was quite limited and the ad was all about the product itself except for the interesting introduction. We can say that most of the creative ideas were inspired by real life, which can barely meet the ad demand.
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8 Most Effective Way Accepted on Social Marketing
0 CommentsStorytelling marketing is the best content marketing method, as it can easily spread in the market. Everyone loves listening to a story and a good story can be remembered by heart. A product with a touching story can be successful in the market.
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Travel "Online" to "Offline"
0 CommentsToday we'll talk about some tycoons of the travel business. For instance, Expedia has always bet on eLong which was bought by Ctrip just in one year; Qunar.com, which has always been highly considered by Baidu, still suffered great losses during last year; Finally, it comes to the end of three major forces. Ctrip does not even represent such a big winner, since Baidu won a place in this industry at no costs.
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The 5 Biggest Influencer Marketing Trends For 2016
0 CommentsInfluencer marketing emerged seemingly overnight. Brands first started paying YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram, blogs, Snapchat, Periscope, Twitter, Facebook).
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