2016 China Market Overview 中国80s/90s/95s/00s研究报告
Chinese
截止至2015年年底，一线城市中的80后比例最高，而90后和95后则更多聚集在二线或三线城市。移动互联网在90后中的覆盖面最广，90后中使用手机购物的比例达到了90%以上。
Summary
- 截止2015年年底，一线城市中，80后的比例更高，而90后及95后人群则更多聚集在二线和三线城市。
- 因为工作年限等原因，80后整体为高收入人群。他们更舍得为自己花钱，喜欢进口品牌。此外，80后的消费能力最强，其中对母婴和汽车等商品的需求最高。
- 80后依然面临买房压力，除工资以外，他们在投资、兼职、营业收入及租金上的收入也渐渐增多。
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