2016 China Market Overview 中国高净值人群研究报告
Chinese
尽管近两年中国经济增速有所放缓,而中国高净值人群的数量异军突起,仍旧保持两位数的增长。其中,华东、华北和华南的高净值人群比重最大,他们主要从事的职业为企业主或金领等。
Summary
- 在过去一年中国经济增长放缓的情况下,中国高净值人群的数量仍保持两位数的增长。
- 中国的高净值人群中,企业主和金领的比例最大,且主要分布在华东、华北和华南地区,家庭结构以核心家庭为主(夫妻和孩子)。
- 投资理财方式的选择上,存款、不动产、保险依然是高净值人群最主要的三大方式。此外,体育运动和旅行分别是他们最感兴趣的话题和休闲方式。
Preview
China Marketing Agency
Based on the deep insights of Chinese markets, our marketing services will help to expand your business in China.
-
China All-media Marketing
Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.
-
CROSS-BORDER MARKETING & GLOBAL MARKETING
Helping you connect your brands with international consumers & clients.
-
CHINA DIGITAL MARKETING, SOCIAL MARKETING & MOBILE MARKETING
We’re a leading digital, social and mobile marketing agency in China.
-
CHINA ADVERTISING & MEDIA BUYING
As the leading advertising agency, offering professional services of global media buying, advertising creative and production.
-
DESTINATION MARKETING & DESTINATION BRANDING
Providing professional services of destination marketing & branding to both international and China domestic destinations
-
MICE
We offer MICE services from venue finding, hotel accommodation to the complete management of your event.
-
Event & PR
We offer comprehensive services of online and offline event, EPR and TPR.
-
China Marketing Consultant
Providing Chinese consumer insight, China market research and China marketing strategy consulting services