2015 China Overview 中国汽车市场报告
Chinese
2015 China Overview 中国汽车市场报告概括了2015年中国汽车市场整体状况，包括汽车产业生产情况、国产汽车的市场份额、以及各类汽车品牌的受欢迎程度和市场份额比较。
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2015 China Overview 中国汽车市场报告
Summary
- 2014年我国汽车总体产销增速相比13年增速减半， 其中乘用车市场增速放缓，但增幅仍旧高于整体汽车市场平均增幅水平。
- 中国汽车市场的基本型乘用车（轿车）市场规模占比最高，SUV和MPV2014年销量比上一年明显提高，交叉型乘用车近年的市场规模呈现下降态势。而相比于2013年商用车产销的强劲增长，2014年中国商用车市场再次陷入泥潭，全面下滑。
- 2014年，中国自主品牌乘用车市场占有率同比下降，并且连续4年呈现下降态势。德系、美系、韩系、法系乘用车市场占有率进一步提高。
- 中国的汽车市场以多寡头集中为主，八家巨头企业的销量占汽车销售总量的85.67%，且仍旧在小幅攀升。
- 从整体市场看，汽车已经成为整个大众富裕阶层生活的必需品。随着个人资产规模的扩大，大众富裕阶层对汽车会有更多的需求，需要不止一辆汽车来面对不同的生活场景。对于大多数准备买车的大众富裕阶层来说，中高档车将会是他们的购买主要目标。
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