2015 China Overview 中国户外媒体、影院广告及机场广告市场报告
Chinese
2015 China Overview 中国户外媒体、影院广告及机场广告市场报告集合了当前中国户外广告、影院广告和机场广告最新的数据和市场洞察
Summary
- 户外广告作为特殊媒体，带来的不仅仅是商业效应，更多的可能是影响整个城市甚至更广范围的公众效应。
- 近年来，户外形式仍旧集中在公共交通上，视频类户外广告不断在增长，形式上逐渐从传统大牌走向液晶电视，从大众群体走向按场所区分的精准群体。
- 户外广告的投放近年来虽然增长放缓，但仍旧保持20%以上的增长。2015年电影贴片广告和公交车身会成为主要选择，卖场超市等视频和地铁其他媒体被大多数广告主考虑投放。
- 一线城市依旧是户外投放的重点市场。随着一二线市场饱和与三线媒体扩充，媒体渠道将进一步下沉。
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