What Video Marketing Can Bring to Business

YouTube is one of the world’s largest search engines, only second to Google. It has over one billion users who watch hundreds of millions hours of YouTube videos every day. It’s beyond doubt that video is impactful. If your marketing strategy includes video can, you will be able to access this massive audience. One minute of video has the same value and impact as 1.8 million words, according to Dr. James McQuivey of Forrester Research.

Video is good for your website and can help you sell more and faster. The average Internet user will spend 88% more time on a website with video. By using YouTube and films on your site, you will be more likely to appear in Google’s first page. And according to Forbes, 65% of execs visited a seller’s site after watching their film. Many released reports proved that video converts better than any other medium.

What value can you get exactly if you apply well-produced videos in your marketing process?

A good format to demonstrate your products or services. A video marketing interpreted what is “show me but don’t tell me.” You can tell people what your product does; you can write about it and show pictures, but you must take video if you want to see it. Remember that your purpose is more than showing off your product, in the video you need to solve a practical problem that a customer can understand.

It can tell people about your company. You can include a specific topic in short videos and present info about your business. To tell the target audience about what type of company you are, your video should reflect the character of the company. Moreover, the quality of the video, the style of the graphics, the tone of the voice artist, and the usefulness of the information can play a part in how they will be assessed by audience. You no longer need to make a branding video because all videos are branding videos.

Promotion across multiple platforms. Videos can be broadcasted on any device from a widescreen desktop monitor down to the newest iPhone. With the rise of smartphones and tablets, a large number of people are connecting with the Internet through the small screens. Video viewing on devices continues to grow into an ever larger piece of the video viewing pie. It almost becomes a habit for people to read something or watch some videos when they are commuting via metro line.

Catch consumer’s attention and higher engagement. We’ve heard over and over that visual content is the key to great engagement. The same rule goes for video marketing. When you are planning what to post on social networks in the coming weeks, remember one fact that audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts. As what has been proven, consumers are more likely to give their attention to videos instead of any other medium.

Drive traffic and sales. Videos aren’t meant to exist in a vacuum. Even if they are advice or how-to videos, they should always direct the viewer to take some additional action, such as buy this product, visit our website, or sign up for our email list. For better user experience, you may choose to sell it in a soft way, but “Call to Action” shouldn’t be ignored.