• 04Jan

    Valuable Insights on How To Succeed in Marketing

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    What kind of understanding do we exactly need to guarantee successful marketing outcomes? Insights are defined as viewpoints obtained through digging in customers potential requirements, which are similar, but not same, as market research. Knowing your customers doesn’t mean that you can persuade them to purchase your products. This article attempts to offer some guidance to marketers and related professionals by suggesting four insights from classical cases studies.

    Tags: Marketing
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  • 11Oct

    Cross-border marketing: facing up to the challenge

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    For many brands looking to internationalize, globalization has been a difficult process to adapt to. While it holds rich potential in business opportunities, expanding into new markets and territories can be fraught with challenges.

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  • 13Jul

    FAB Rule Help You to Promote Your Brand

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    There is a FAB rule to direct you how to promote your brand. Have you ever heard about it? Following me, please!

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