Target Market: Overseas Market

Purpose: Further building the city image of Chengdu and promoting Chengdu as the host city of the 2013 Fortune Global Forum

Platform Leveraged: Facebook, Twitter, Pinterest, YouTube

Brief: To get a closer contact with Chengdu's potential visitors/investors , interacting with them and understand ing more about their behavior and perspective about Chengdu by leveraging the global Social media platforms of Facebook , Twitter , Pinterest and YouTube . The ultimate goal is to enhance Chengdu's global awareness and recognition and attract more international travelers to visit Chengdu.