2016 China Market Overview 杂志&报纸
Chinese
近年来，中国传统纸媒行业的“断崖式”下跌仍在持续。传统报刊读者数量和广告收入的双下滑使得报刊经营举步维艰，而期刊企业也面临发行、广告双下滑的严峻现实。
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2016 China Market Overview 杂志&报纸
Summary
- 近年来，中国传统报纸行业的“断崖式”下跌仍在持续，全国各类报纸的零售总量进一步下滑。传统报刊读者数量和广告收入的双下滑使得近年来报刊经营举步维艰。据不完全统计，2014年中国停刊或休刊的知名报纸数量约为10家，而2015年这个数字扩大到30家左右。
- 2015年底国内著名时尚期刊《瑞丽时尚先锋》宣布停刊，消息一经发布不禁让所有人都感到了来自中国期刊行业的阵阵寒意。在传统纸媒哀鸿遍野的大背景下，坚持下来的期刊企业所面临的往往也是发行、广告双下滑的严峻现实。
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