Some Opinions about UGC Products

In various kinds of internet products, one is called UGC products as well as called user-generated content products.

This kind of products has high stickiness with users because of the extremely high users’ engagement. Both the Weibo and the comments of products are the presentations of UGC. Zhihu is the typical example.

In the products of UGC, I divide users into two parts: producers and costumers. They have relations in some aspects.

Firstly, the priority, (the degree of importance ): producer＞customer
The most significant element of UGC products is content. The quality of the content on the platform decides whether the costumer pay for it or not. Because of costumers’ high rate in the community, the clients will be gradually lost if there are no advantages in content. Then thanks to lacking of the predicted feedback, the producers will be gone. In such circle, UGC products are hard to exist.

Secondly, accurate user classification and position and making reasonable strategies in view of the different types of users. Both are the foundation of successful products.

I encourage everyone not to be so stingy. Show your appreciate and gratitude when you get excellent answer. At first, an excellent answer is worth being accepted by us. Meanwhile, considering the products, giving producers some encouragements means that we can more likely see more sharing from them in the future. At the same time, active participating  
and interaction promotes the better operation of UGC products and you will more likely get great achievements.

There are another two roles play importantly in the content. They are drainage and diversion.

Drainage means let user see what they want to see mostly.

Diversion means help premium platform find the target users.

Diversion

At the aspect of diversion, it is about some products strategies. Users can choose what they are interested in and the question will sent to the users according to the topics.

The first question: are users really interested in the push notification?

We know the key step is letting users choose what they like when they register something like UGC. New users are lack of the general knowledge about the products but they tend to know the content as much as possible. They may choose a lot of topics but some of them do not appeal to users’ favor. Too much push notification will lower the users’ experience of reading.

So my suggestion is combining the vitality with topic mechanism to make more accurate content push notifications. Meanwhile, tracking the content situation and observe the time of users’ checking. Then decide the second, third push notification and finally get a balance in order to bring the truly excellent content to the target users.

Drainage

At the aspect of drainage, users know limitedly about topics, the content outside the topic maybe also attract the users.

The second question: how to let the users reach the hidden interests point.
Through the data analysis, find the relevance in the topics and recommend the topic which has high relevancy. At the same time, I suggest the content can be divided into two Tabs, and the theme can be focus on the dynamic condition of users and themes.

In a word, the core of UGC products is content, after much accumulation, let high-quality platform find the user and let user find the interesting content, which is the important way of guarantee users’ stickiness.
UGC products are not too complicated, but it is hard to master the products’ core capability.