• 19Feb

    Face to Face Marketing: Mastering Meetings, Trade Shows and Events

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    New marketing strategies come and go and of course we have also seen social media arrive on the scene too, but the tried and tested of face to face marketing is still as relevant as it has ever been.

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  • 14Feb

    How would you start marketing in 2016? (4)

    Nowadays, enterprises of all fields scramble for leading digital marketing, which is a new marketing mode that integrates sales, CRM and data.

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  • 02Feb

    How would you start marketing in 2016? (3)

    In 2016 content marketing is still protagonist in the media field. We should not only focus on content centric and on the opening up of the whole industry chain, but also carefully select the type and channels of content. Meanwhile, in order to make sure the effectively of content marketing on the brand, the sales strategy should be separated, so that content marketing could focus exclusively on building the brand’s image.

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  • 31Jan

    How would you start marketing in 2016? (2)

    By reviewing the past 2015, it’s not hard to tell that digital marketing, driven by technology, is still booming, even if we are under a circumstance of economic downturn and limited advertising budget.By reviewing the past 2015, it’s not hard to tell that digital marketing, driven by technology, is still booming, even if we are under a circumstance of economic downturn and limited advertising budget.

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  • 28Jan

    How would you start marketing in 2016? (1)

    In 2015, technology remains the leading role shaping the world. However, some marketers feel confused about the current marketing environment. What did marketers gain after 2015 and where should they go in 2016?

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  • 26Jan

    What will happen on Big Data Marketing in 2016?

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    Two big events happened on Big Data Marketing in late 2015. Tencent set up cooperation on Big Data with Dentsu Aegis Network and Group M respectively; the cooperation between top media platforms and two major media agencies, as a big step forward, breaks up the relatively isolated state of Big Data industry.

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  • 20Jan

    5 Cost-Effective Ways to Increase Your Brand's Visibility

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    Every day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics. With so many media messages, your business may need to take extra steps beyond posting new content to be seen and heard above all the noise. Gain brand exposure without breaking the bank through the following: Google AdWords, Social Media Ads, Website Listings, Partnerships, Industry Awards.

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  • 19Jan

    5 Internet Marketing Mistakes That 90 Percent of Marketers Make

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    New to online marketing? Don't make these mistakes. A lot of marketers are consistently making some serious mistakes. These mistakes cost money, traffic opportunity, and growth. Unfortunately, marketers make these mistakes because they fail to truly understand how to leverage their skills and improve their approach. If you're like most marketers, you've committed one or more of these mistakes. Let's identify them and find out how to fix them.

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  • 18Jan

    The Old Way of Communication is out of Date

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    Subversion and reconstruction, integration and innovation, characterize the internet world and also the ever-changing era. In light of this, brand communication must strongly adapt itself to the internet rules. By doing so, it can survive and develop under the new reality and new pattern.

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