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A New Form of Destination Marketing in China
0 CommentsIn the last 1 or 2 years, destination marketing has seen the rise of the fan economy, the rapid growth of We-media and the diversification of internet advertising, which has brought a new way of thinking about the industry.
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Common Mistakes in China’s Global Marketing
0 CommentsSome common mistakes may be made in China’s global marketing by Chinese marketers.
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How to Promote a Foreign Destination in China
0 CommentsIn 2015, more than 100 million Chinese tourists crossed borders of the country to a foreign destination. Tourism companies have to know what the best destination marketing strategies are.
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How to Establish a Brand in China
0 CommentsWith massive population and business opportunities, China attracts a lot of foreign companies. Thus, brands should be more creative to launch interesting and inspiring campaigns in the face of fierce business competition.
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How to Do Destination Branding in China
0 CommentsDestination branding, a way to create value in the tourism industry, has been increasingly used by the destinations in China.
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The Importance of PR Strategy for Events in China
0 CommentsWhether you are hosting an event or attending one in China, you need to have a serious consideration about PR strategies.
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China Destination Marketing Trends
0 CommentsChina is one of the key tourism markets worldwide. Hence, it has become increasingly important to keep up with the trends of destination marketing in China.
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Tips of China Social Media Marketing
0 CommentsVia social media marketing in China, brands are able to spot, listen to, engage with and convert these Chinese audiences into your customers.
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How to Formulate a Digital Strategy
0 CommentsBusiness without a digital strategy are completely behind the competitors who might be using a variety of digital channels and methods to better engage with their audience.
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PPC vs SEO in China Market
0 CommentsSEO and PPC (pay-per-click) are the two basic options for boosting traffic to your website. Choosing between PPC and SEO, however, is difficult.
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