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How would you start marketing in 2016? (3)
0 CommentsIn 2016 content marketing is still protagonist in the media field. We should not only focus on content centric and on the opening up of the whole industry chain, but also carefully select the type and channels of content. Meanwhile, in order to make sure the effectively of content marketing on the brand, the sales strategy should be separated, so that content marketing could focus exclusively on building the brand’s image.
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How would you start marketing in 2016? (2)
0 CommentsBy reviewing the past 2015, it’s not hard to tell that digital marketing, driven by technology, is still booming, even if we are under a circumstance of economic downturn and limited advertising budget.By reviewing the past 2015, it’s not hard to tell that digital marketing, driven by technology, is still booming, even if we are under a circumstance of economic downturn and limited advertising budget.
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How would you start marketing in 2016? (1)
0 CommentsIn 2015, technology remains the leading role shaping the world. However, some marketers feel confused about the current marketing environment. What did marketers gain after 2015 and where should they go in 2016?
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5 Internet Marketing Mistakes That 90 Percent of Marketers Make
0 CommentsNew to online marketing? Don't make these mistakes. A lot of marketers are consistently making some serious mistakes. These mistakes cost money, traffic opportunity, and growth. Unfortunately, marketers make these mistakes because they fail to truly understand how to leverage their skills and improve their approach. If you're like most marketers, you've committed one or more of these mistakes. Let's identify them and find out how to fix them.
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The Boom of News Feeds Ads in a Mobile Marketing Era
0 CommentsThe mobile Internet era has brought a totally new marketing environment, which makes it increasingly difficult for advertisers to acquire a high ROI.
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Understanding Consumer Psychology Helps to Dominate the Market
0 CommentsNowadays, business owners often make a mistake: they target consumers according to subjective thinking instead of knowing their customers based on market researches. From the perspective of consumer psychology, consuming behaviors are actually determined by consumption value, self-experience, lifestyle, social culture and other relevant factors.
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Social Media Is Transforming Festival Retail
0 CommentsIn the retail market, the evolution of social platforms is closely related to mobile phone trends and E-business. Data from Custora shows mobile traffic of E-business websites reached 37%, with an increase of 3% over the past 4 years.
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Tips About Tencent Social Ad
0 CommentsOn October 23, 2015, Tencent「Internet+Marketing」forum was held in Chongqing, with attendees from Tencent senior management, including Tang Daosheng(EVP), Lin Jinghua(Vice President), Luo Zheng( Ad GM). The forum focused on the discussion about digital marketing trends, pain points as well as solutions. The general agreement converged on the fact that social ad will lead trends in digital marketing in the coming years.
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Tencent Social Ad Announces New Trends in Ads’ Production
0 CommentsTencent Global Partners has always enjoyed a strong reputation as been one of the leading agencies in digital marketing; its last announcement did nothing but confirm such statement. 3 DMP functions will be added to Tencent Social Ad, so as not only to enhance the efficiency of marketing but also to make the company one to look up to in the coming years.
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How to Position Community E-commerce
0 CommentsBefore starting our analysis, we should remind ourselves that Community E-Commerce does not represent a new operating mode. On the contrary, it embodies an extension programme, which combines the features of traditional e-commerce and mobile commerce. It is a representation of community economy, marking the rise of a new commercial ideology.
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