2017 CHINA MARKET OVERVIEW – PEOPLE
English
First-tier cities had a higher proportion of post-80s, while post-90s and post-95s gathered more in second- and third-tier cities.
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2017 CHINA MARKET OVERVIEW – PEOPLE
Summary
Because of the length of service and other reasons, post-80s earn higher income. They are more willing to spend for themselves, and are fond of import brands. The high popularity of the Internet has allowed more and more post-90s to access fashion and popular information through social networks. QQ’s Qzone was the main way to obtain information for post-95s. Their most common online behaviors include “likes”, “shares” and “ comments”. Entertainment, social networking and learning are the main purposes of using mobile phones for post-00s.
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